Minggu, 22 Agustus 2010

Ebook Raymond Williams: A Short Counter Revolution: Towards 2000, RevisitedFrom SAGE Publications Ltd

Ebook Raymond Williams: A Short Counter Revolution: Towards 2000, RevisitedFrom SAGE Publications Ltd

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Raymond Williams: A Short Counter Revolution: Towards 2000, RevisitedFrom SAGE Publications Ltd

Raymond Williams: A Short Counter Revolution: Towards 2000, RevisitedFrom SAGE Publications Ltd


Raymond Williams: A Short Counter Revolution: Towards 2000, RevisitedFrom SAGE Publications Ltd


Ebook Raymond Williams: A Short Counter Revolution: Towards 2000, RevisitedFrom SAGE Publications Ltd

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Raymond Williams: A Short Counter Revolution: Towards 2000, RevisitedFrom SAGE Publications Ltd

"Raymond Williams: A Short Counter-Revolution amply demonstrates the continuing relevance of Williams’s analysis, from the early 1980s, to our current situation. After thirty years of neoliberalism his insights still read as freshly and as incisively as they first did. Jim McGuigan’s new chapter explicitly extends the lines of continuity from then to now, in a persuasive and at times appropriately critical way. Williams’s concluding chapter, Resources for a Journey of Hope remains as inspiring, and as necessary, as ever."
- Simon Dentith, University of Reading

"It's great that Towards 2000 is revisited. Jim McGuigan's preface to this edition and his remarkable up-dating chapter A Short Counter Revolution draw upon a formidable range of references to illustrate why this work is as fresh and insightful today as it was 30 years ago."
- Derek Tatton, www.raymondwilliamsfoundation.org.uk  

'Culture,' wrote Raymond Williams, ‘is one of the most complicated words in the English language.’  Ironically, the most important British writer on culture in the post-war period is also one of the most poorly digested among today’s readers.  

Originally conceived as the sequel to his 1961 The Long Revolution,  Williams' 1983 title Towards 2000 has been unfairly classified as a period piece. With the permission of the Williams Estate, the book has been re-entitled A Short Counter-Revolution – Towards 2000 Revisited, with noted Williams expert Jim McGuigan adding a chapter that updates the original with a survey of developments since its publication, par­ticularly concerning the impact of neoliberalism, a phenomenon sighted early by Raymond Williams and named ‘Plan X’.

In this new edition, Jim McGuigan makes a totally convincing case to read the book as a contemporary classic.  It remains an indispensable guide to:

  • Power and inequality
  • Class politics
  • Post-industrial society
  • Globalization
  • The crisis in democracy

  • Sales Rank: #6449718 in Books
  • Published on: 2015-02-05
  • Released on: 2015-02-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .56" w x 6.14" l, .84 pounds
  • Binding: Paperback
  • 248 pages

Review
Raymond Williams: A Short Counter-Revolution amply demonstrates the continuing relevance of Williams’s analysis, from the early 1980s, to our current situation; after thirty years of neoliberalism his insights still read as freshly and as incisively as they first did. Jim McGuigan’s new chapter explicitly extends the lines of continuity from then to now, in a persuasive and at times appropriately critical way. Williams’s concluding chapter, ‘Resources for a Journey of Hope’ remains as inspiring, and as necessary, as ever. (Simon Dentith)

t's great that Towards 2000 is revisited. Jim McGuigan's preface to this edition and his remarkable up-dating chapter A Short Counter Revolution draw upon a formidable range of reference to illustrate why this work is as fresh and insightful today as it was 30 years ago."

(Derek Tatton Raymond Williams Foundation)

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Raymond Williams: A Short Counter Revolution: Towards 2000, RevisitedFrom SAGE Publications Ltd PDF

Raymond Williams: A Short Counter Revolution: Towards 2000, RevisitedFrom SAGE Publications Ltd PDF
Raymond Williams: A Short Counter Revolution: Towards 2000, RevisitedFrom SAGE Publications Ltd PDF

Minggu, 15 Agustus 2010

Free Ebook Principles of Marketing EngineeringBy Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

Free Ebook Principles of Marketing EngineeringBy Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

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Principles of Marketing EngineeringBy Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

Principles of Marketing EngineeringBy Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn


Principles of Marketing EngineeringBy Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn


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Principles of Marketing EngineeringBy Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn



As a profession, marketing is evolving, no longer based almost exclusively on conceptual content. That conceptual content will always have an important role to play in marketing, but the 21st century requires more analysis and rigor in marketing decision making.

Much of marketing resembles design engineering - putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems).

Several key forces are changing the marketer's job:

Pervasive high-powered personal computers networked are everywhere.Exploding volumes of data are readily available.

Firms are reengineering marketing activities. And those firms are reorganizing more generally, leading to flatter organizations. Marketers need much more than concepts to fully exploit available resources: they need to move from conceptual marketing to marketing engineering. In this book we integrate concepts, analytic marketing techniques, and operational software for training the new generation of marketers, and help them become marketing engineers.

  • Sales Rank: #1213207 in Books
  • Brand: Brand: Trafford Publishing
  • Published on: 2007-07-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 6.75" w x .50" l, .0 pounds
  • Binding: Paperback
  • 232 pages
Features
  • Used Book in Good Condition

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Rabu, 04 Agustus 2010

Free PDF The Handbook of Global Outsourcing and Offshoring 3rd edition: The Definitive Guide to Strategy and Operations

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The Handbook of Global Outsourcing and Offshoring 3rd edition: The Definitive Guide to Strategy and Operations

The Handbook of Global Outsourcing and Offshoring 3rd edition: The Definitive Guide to Strategy and Operations


The Handbook of Global Outsourcing and Offshoring 3rd edition: The Definitive Guide to Strategy and Operations


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  • Published on: 1705
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